Inside the AD Industry’s Breaking Point

You’ve felt it. The shrinking timelines. The stagnant rates. The clients who don’t understand what you do, let alone why it matters.

Now there’s proof.

This new industry wide white paper from the ADNA reveals what AD professionals across the field have been saying for years: this isn’t a quality problem, it’s a structural one.

Based on our largest anonymous survey of AD writers, narrators, mixers, QC specialists, and full-service facilities, this report exposes:

• Why burnout is built into the system
• How clients treat AD as a checkbox instead of a craft
• What’s standing in the way of standardization
• And what kind of infrastructure we actually need

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