Hey Reader,

As a kid, I was intimidated by getting into good shape. I thought about the workouts I had to do, and tried practicing on my own, even got a gym membership. I showed up, and everyone knew what they were doing. They were in great shape. I felt unwelcome; new, so far behind I didn't even know where to get started.

I hired a trainer many years ago, and I got the form, how to do the exercises, but I felt uneasy at the end of the session, it felt transactional. He knew what he was doing, and I was paying him for that, but that was it.

Then I met a trainer who shared form, and actually cared about me, and what I was doing. I looked forward to showing up, and it was about that experience in the gym. Only a few months later did I see some results.

About thirty seconds into someone's first take, I usually know three things.

Where they're rushing. Where they're managing the performance instead of trusting it. And what one adjustment would shift the landing of the line.

Registration closes Sunday.

Sometimes I'm wrong. A take surprises me and I sit with it before I say anything. What takes more care than the diagnosis is how I say it: specific enough to change something, framed so it doesn't shake the next take.

What happens after, usually: the person goes again. The line lands differently. I can hear it before they finish the take.

The Bootcamp of Boothcamp is built around how the performance disappears into the story. That's how it carries all the way to someone who can't see the screen.

Four weeks of Mondays in July. 5:00--6:15pm Pacific. Small group. You perform on real AD material. I tell you what I heard. We adjust. You go again.

August is the career side, on what you do with the craft once you trust it. (No free weights required.)

​Not interested in workshops, but want to stay on the emails? Click here.​