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Roy Samuelson helps companies turn accessibility into unforgettable storytelling. His newsletter shares sharp insights on inclusive content, the craft of audio description, and how human + AI voice can build trust, clarity, and emotional impact.
Hey Reader, I put a bag of popcorn in the microwave and set it for about two minutes. For the first thirty seconds, nothing happens. NOTHING. I start wondering whether the microwave is broken. Whether I should open the door and check that the bag is still in there. Whether I need a different microwave. Nope, none of that helps. Then .... one kernel pops. One #@$)%ing kernel. After all that waiting, there is a single piece of popcorn in a bag I was counting on to feed me. OK feed is a strong...
Hey Reader, Would you be completely opposed to spending an hour a week, for eight weeks, on how you come across? No is a fine answer. This one's worth your time either way. Did you ever take a breath then run out of time before the sentence is over? Easy fix - take that breath before your cue starts. It takes a little bit of time to get used to it, like rubbing your stomach and tapping your head. But you figure that taken breath out, and you'll be able to start right when you need to, and...
Hey Reader, I had one client for years. Good work, warm relationship, and I wanted more work. After on of our business lunches, I steeled myself, and asked "Can I have more work?" I meant it as warm, I like working for you, and this is something I really enjoy doing. Instantly, I saw in their eyes, that this was not a welcomed conversation. The relationship never got back to what it was. It cooled. Permanently. Think about the way I asked, and the three things this cost me: Not sharing...