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Roy Samuelson helps companies turn accessibility into unforgettable storytelling. His newsletter shares sharp insights on inclusive content, the craft of audio description, and how human + AI voice can build trust, clarity, and emotional impact.
Hey Reader, Would you be completely opposed to spending an hour a week, for eight weeks, on how you come across? No is a fine answer. This one's worth your time either way. Did you ever take a breath then run out of time before the sentence is over? Easy fix - take that breath before your cue starts. It takes a little bit of time to get used to it, like rubbing your stomach and tapping your head. But you figure that taken breath out, and you'll be able to start right when you need to, and...
Hey Reader, I had one client for years. Good work, warm relationship, and I wanted more work. After on of our business lunches, I steeled myself, and asked "Can I have more work?" I meant it as warm, I like working for you, and this is something I really enjoy doing. Instantly, I saw in their eyes, that this was not a welcomed conversation. The relationship never got back to what it was. It cooled. Permanently. Think about the way I asked, and the three things this cost me: Not sharing...
Hey Reader, When I started, I thought pacing in Audio Description was arithmetic. Count the frames, count the syllables, make it fit. Here's what I've been doing, and it works: pick the verb first. An intent verb is what you're doing to someone. To reveal. To warn. To disarm. It's what you're doing. You add these intent verbs to scripts, to make them come to life. And every intent word you add has its own speed built into it. Assault might take its time. Smash is instant. When a cue feels...