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Roy Samuelson helps companies turn accessibility into unforgettable storytelling. His newsletter shares sharp insights on inclusive content, the craft of audio description, and how human + AI voice can build trust, clarity, and emotional impact.
Hey Reader, I put a bag of popcorn in the microwave and set it for about two minutes. For the first thirty seconds, nothing happens. NOTHING. I start wondering whether the microwave is broken. Whether I should open the door and check that the bag is still in there. Whether I need a different microwave. Nope, none of that helps. Then .... one kernel pops. One #@$)%ing kernel. After all that waiting, there is a single piece of popcorn in a bag I was counting on to feed me. OK feed is a strong...
Hey Reader, I had one client for years. Good work, warm relationship, and I wanted more work. After on of our business lunches, I steeled myself, and asked "Can I have more work?" I meant it as warm, I like working for you, and this is something I really enjoy doing. Instantly, I saw in their eyes, that this was not a welcomed conversation. The relationship never got back to what it was. It cooled. Permanently. Think about the way I asked, and the three things this cost me: Not sharing...
Hey Reader, When I started, I thought pacing in Audio Description was arithmetic. Count the frames, count the syllables, make it fit. Here's what I've been doing, and it works: pick the verb first. An intent verb is what you're doing to someone. To reveal. To warn. To disarm. It's what you're doing. You add these intent verbs to scripts, to make them come to life. And every intent word you add has its own speed built into it. Assault might take its time. Smash is instant. When a cue feels...